On December 5-6, 2025, the “Cooperative Communication” training course was held at the Central Vietnam Climate Change Study Center (CCCSC). The event saw participation from various units, including A Roang, Hoa My, Thuy Phu, and Phu Bai cooperatives, as well as the Hue City Cooperative Alliance . The training aimed to raise awareness of the vital role communication plays in brand building and market connectivity for cooperatives under project AIN8748.
Led by instructor Le Chi Hung Cuong, participants were equipped with a comprehensive skill set:
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Photography Techniques: Principles of composition and lighting to capture vibrant agricultural products using smartphones.
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Writing Skills: Structuring engaging news stories and delivering concise messages tailored to the cooperative context.
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AI Application: Utilizing Artificial Intelligence to generate content, edit images, and develop communication plans aligned with the “Cooperative 4.0” model.
Despite challenges regarding uneven technological proficiency, the course concluded successfully with numerous practical outputs and strengthened connections between local cooperatives.
